How Canadian Marketers Are Really Using AI

The first Canadian benchmark study on AI adoption in marketing. Get the data you need to plan for you AI roadmap.

Take the Survey Now

Every marketing leader is making the same blind bets right now

Should you hire an AI specialist or train your existing team?

You're guessing.

Are you overspending on tools that aren't delivering ROI?

You don't know.

Is your competition pulling ahead while you're debating policy?

You have no reference point.

The Canadian marketing industry is fragmenting into AI adopters and laggards, but nobody has the data to know which camp they're actually in.

What You'll Get

Take 7 minutes to complete this survey and you'll receive early access to the full research report before it's released publicly.

Where your AI spending should actually go

Get a sense of where your peers are spending to prepare for the next few years and where they're not.

Whether to hire or train

Real data on which companies are hiring AI-specific roles versus upskilling existing staff, and what's working better for different agency sizes and types.

What the market is doing that you're not

Usage patterns across content creation, media buying, research, automation, and strategy. See where the ROI is showing up and where it's still hype.

What clients expect

See what clients are thinking about AI and how it impacts their expectations of agency partners.

Who's Behind This?

This study is led by Stone-Olafson, an Alberta-based research consulting firm working with over 200 clients across Canada for the last 15 years.

This is the first comprehensive benchmark of AI adoption specifically for Canadian marketing agencies. The methodology is straightforward: quantitative survey across marketing leaders, practitioners, and specialists, analyzed to provide statistically valid comparisons by agency size, type, and region.